prerequisites
prerequisites
No prior knowledge
necessary
All levels welcome
duration
duration
Full day or
two half-days
Virtual or in-person
certification
certification
afterskills Data Leadership
practitioner
Awarded upon completion
course description_
course description_
Amazon has built its empire by being one of the most data-driven companies in the world. This course offers a look into how Amazon uses data to make every decision, from product development to customer service. Participants will explore Amazon’s unique approach to business, focusing on how the company prioritizes measuring inputs over outputs, uses data storytelling to align its teams, and cultivates a culture of experimentation.
In this course, participants uncover the strategic principles that have made Amazon a global leader, including how it uses data not just to report outcomes, but to shape and predict them. The curriculum covers how Amazon gathers, analyses and applies data across all areas of its business. Participants will also learn the power of data storytelling and how Amazon's teams use compelling narratives to turn data into actionable insights.
agenda
Topic 1:
Amazon’s data-driven culture (overview)
Topic 2:
Inputs Over Outputs in Decision Making
Topic 3:
Creating the Right KPIs for Decision
Topic 4:
Mastering Data Storytelling
Topic 5:
Fostering an Entrepreneurial Culture